This article [1] in Workforce Management magazine profiles a new advertising strategy that the Las Vegas Police Department recently deployed to attract millennials. They figured out that their old-school ads "featuring a group of racially diverse men and women in front of a patrol car with some message akin to 'Join Us"' weren't cutting it (a shame -- I'm sure they paid some diversity consultant boatloads of money to come up with that one) and hired the geniuses behind the "What Happens in Vegas, Stays in Vegas" campaign. The results? A film-noir style cartoon advertising campaign. Take a look [2]. What do you think?
Links:
[1] http://www.workforce.com/section/06/feature/24/64/42/246444.html
[2] http://www.protectthecity.com/