Doing Well By Doing Good

I'm excited about the launch of a new magazine in September 2006 called Good. It's the brainchild of Ben Goldhirsh, a 26-year-old who is using the proceeds of his fat inheritance to launch a magazine for 21-to-35 year olds who want to merge their respect for capitalism with their idealism and "do well by doing good." What a great concept! Even more interesting: 100% of the proceeds from your charter subscription goes to one of twelve charities.