Code of Ethics

  1. We represent only your interests. Your best interest is at the heart of everything we do, even if that means a shorter engagement or smaller fees for us.
  2. We'll tell it to you straight. You're not paying us to massage your ego or tell you what you want to hear.
  3. If what you're looking for is outside our area of expertise, we'll pull in someone who has experience in that field or refer you to someone who does.
  4. We take a holistic approach to admissions, career, and academic counseling. We always think about how a particular degree or school or job fits within your larger goals.
  5. We adhere to the strictest standards when it comes to application ethics. Your applications will be your own, and we don't and won't do anything that I would have considered unethical when I was Dean of Admissions.


- Anna Ivey, Founder